Meet NUR

NUR set out to make the purest protein product: a clean, functional formula with zero additives. From our first call, Carolin and Lucy’s packaging standards were as uncompromising as their vision. One key challenge was achieving a soft gradient gold finish on the rigid box — a subtle transition from matte to metallic, reflecting the brand’s balance of science and beauty.

At Dylign, we developed a unique approach using a metallized carrier and selective overprint to achieve that effect — a finish most suppliers said was impossible. After carefully filtering and testing multiple production partners, we found the precision needed to bring NUR’s vision to life: a stable, consistent gradient with the smooth glow the brand envisioned.

Building on this refined gradient-gold aesthetic, we paired NUR's premium rigid box with a reinforced, custom shipping box and tailored inserts to keep every unit secure in transit. We also chose a premium paper stock to print a high-quality consumer brochure, elevating the unboxing experience. With AI powered packing optimization, we reduced freight volume while maintaining full protection, helping NUR significantly cut total packaging and logistics costs.

The result: a complete premium packaging suite—from the gradient-gold rigid box to the custom mailer, from the high-quality brochure to the shimmering stick packs—all delivered through seamless packaging services that match NUR's exacting standards. More than just packaging, we've translated NUR's uncompromising pursuit of pure protein into a tangible brand experience—where every gradient, every texture, and every detail tells the story of purity redefined.

Together, Dylign helped NUR achieve over 70 percent total cost savings while delivering best-in-class packaging performance.

What we did for NUR